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IronPlanet Background
IronPlanet makes buying and selling used equipment simple. The company eliminates the need to travel by presenting guaranteed inspection reports for every piece of equipment. Through reduced transaction expenses and active solicitation of a global buyer audience by IronPlanet's sales and marketing teams, IronPlanet helps sellers achieve faster and more profitable equipment sales.
The IronPlanet Marketplace features a variety of used heavy equipment from leading manufacturers such as Caterpillar, Komatsu, Volvo, Deere, Case, Hitachi, Ingersoll-Rand, Bobcat and Dynapac. Featured equipment includes: dozers, excavators, wheel loaders, backhoe loaders, compactors, graders, scrapers, off-highway trucks, skid steer loaders and more. Challenge
As the world's leading online auction company for used heavy equipment, IronPlanet determined the time had come to globalize the company's website and transaction engine to better serve their large international customer base. Participation from buyers throughout Latin America was particularly strong, so Spanish was chosen as the highest-priority localization language. To satisfy the demand, IronPlanet was pushing hard to get Spanish support up in a very short time.
The problem with the tight deadlines was that the IronPlanet web site did not only need language translation, but also internationalization effort on a single codebase that would serve all languages simultaneously. This is where Epic Global Solutions (EGS), came in. Solution
Jeff Barca-Hall, IronPlanet's CTO, and a veteran of leading enterprise software firms, was personally involved in the selection of Epic Global Solutions (EGS), a division of Translations.com, to support both the internationalization and localization aspects of the initiative.
EGS got started by assigning its top-notch internationalization and globalization consultants and program managers to this challenging task. The team analyzed the IronPlanet business goals, source code and all readily available localizable web content, to gain an understanding of how to address the issues that this project faced. EGS then reviewed and selected the technologies to utilize for this project, and defined the globalization delivery process with multiple technical and linguistic contributors. In the weeks that followed, EGS worked closely with IronPlanet's technical and business managers to prioritize the efforts, in order to meet the deadlines, and control the budgets. The globalization program that EGS put in place streamlined the internationalization and localization efforts, and managed the two phases in parallel, which was a critical arrangement to meet the Spanish language launch date. While the internationalization team worked on internationalizing the database schema and the entire scoped source code base including string extraction, the localization team was also in full gear, getting their glossaries in place, translating and testing localizable resources as soon as they became available. This would be the only way IronPlanet could reach the target launch date for Spanish quickly, and within budget. Result
Within 48 hours of the introduction of Spanish language support on www.ironplanet.com, IronPlanet attributed a 16% increase in registrations to the availability of Spanish.
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